Spring 2017 is fast approaching, and we have launched our first collection of floor lamps in time to offer something new for designers in the UK.
Over the past five years, the market has become increasingly sophisticated and demanding in terms of optimising outdoor living space, and there is a clear trend towards blurring the lines between interior and exterior living spaces. This can be achieved in a number of ways, e.g. clever use of flooring materials, colour, furniture and soft furnishings. However, lighting is critical in realising the full potential of an extended outdoor lifestyle.
Whilst much of what is available on the market today is high quality and effective, it tends to lack any distinct style or uniqueness. Decorative lighting is far more common in those parts of the world where – not surprisingly - the weather provides distinct advantages for outdoor living, such as Southern Europe and the USA. In setting up Jalu, we took a long hard look at what designers in these markets were using, but came to the conclusion that there remains scope to develop a range of decorative lighting to reflect the needs and aspirations of the UK market.
We have thus developed our first two collections to provide a combination of attractive aesthetics together with durability and functionality to address the vagaries of UK weather! The flexibility of our material also means that we can also work with clients to create colours and finishes that fit specifically with their design schemes.
2017 will see a strong move towards bringing the inside, out… Jalu intends to work closely with both designers and clients to demonstrate how our lamps can contribute style and impact to this trend.